More reflections on the current moment in the market, including efforts to score it, name it, graph it, and put it in some historical perspective.
Over the past 20 years, I have had the good fortune to work on both the buying and selling sides of the coffee trade. On both sides, I have experienced market rallies, and on both sides my experience has taught me that high prices can be the enemy of quality, in part because buyers and sellers alike cope with market shocks in ways that can undermine their trading relationships. For relationships anchored in mutual commitment to quality, this coping strategy can be perilous, and make rebuilding on the other side of market rallies harder.
USAID is an organization you may not have heard of until recent weeks, when it became a political flashpoint and the subject of breathless headlines in newspapers all over the world. CQI has been a proud partner of USAID for more than 20 years. Since 2003, we have implemented hundreds of activities on USAID-funded projects in 30 coffee-growing countries around the world as part of our mission to improve the quality of coffee and the lives of the people who produce it. The suspension of USAID activity has already made itself felt in the places where coffee is grown. A permanent closure of the agency would be an immeasurable loss for the sector.
Since the Specialty Coffee Association announced recently that it is moving to a new system of coffee evaluation based on the Coffee Value Assessment form, or CVA, we have gotten questions about what this news means for CQI’s work and community. This resource is designed to answer the most common questions we have been asked.
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