CQI Lecturers

Q Instructors

Sam Choi - Vietnam

Instructor
Database profile

How long have you been in coffee?

10 plus years

Which countries have you taught in?

ASEAN, US, Colombia, Iran, China

What's your favorite coffee origin?‍

Always love Ethiopian coffees, but currently exploring interesting processing methods and varieties from Colombia.

What do you think are the benefits of taking the Q?

Creating differentiation and value throughout the coffee chain.

What languages do you speak?

Primarily English and a handful of conversational languages - Korean, Mandarin, Thai, Hindi

What other activities do you do in the coffee industry?

Authorized SCA Trainer for Green Coffee, Sensory, Roasting, Brewing and Barista; WCE Certified Judge for World Coffee Roasting Championship and Brewers Cup; Green Coffee Competition judge in Vietnam, Thailand and Philippines; Co-Founder and CEO of Quest Coffee, Vietnam; Co-Founder and Head Trainer at HQJ Coffee School, Vietnam; Co-Founder and CTO of Mai Ngon Coffee Roasters, Vietnam; Director of Coffee for Seven Seas Roasting Company, CA, USA.

Anything else you'd like to add?

Korean born, raised in India, educated in the US. Lived in eight countries. Currently living and working throughout Southeast Asia.